How: Using keyword search tools enable you to find the words that hit the most with like products. Search tools allow you to target your customers by building product title and description on the foundation of established keywords. The below search tools can help narrow your concentration.
- Google Trends
- Keyword Tool
Why: The usage of keywords optimizes your private label title and description for potential customer searches. By researching how your target customers use keyword searches, you ensure your private label is visible even if the customer uses semi-relevant keywords.
Action: Use product keywords to offer information that customers want to know in order to click on your Amazon listing. Private label titles should be concise and use the keywords naturally. The key featured bullets section is a perfect space to distinguish your private label from the competition. Provide benefits without giving too much away.
Avoid: Keyword overload is stuffing as many of your researched keywords as possible into the title and description. Amazon limits character counts, so make every word matter. Potential customers tune out repeated words or phrases.