In the competitive world of online retail, businesses are forced to make optimal decisions to build a profitable private label business through Amazon. These decisions include which product(s) to sell, design and packaging, and today’s topic: who to select for your private label manufacturer.
It’s no secret that outsourcing business manufacturing needs to international countries has recently become more difficult (and costly). As a result, many business owners and decision-makers have set their sights on American manufacturers. However, while the number of American manufacturers has plummeted over the past few decades, a couple of standout manufacturers are still available. One premiere American-based private label manufacturer is True Brand, a Chemical Universe Inc. division based in Kansas City, MO. Established in 2001, our family-owned business is an industry-leading private-label manufacturer in the heart of the United States.
Why Choose True Brand for Your Private Label Needs?
- American-Made Products: Every product offered and sold by True Brand is manufactured in the United States.
- Strategic Central Location: True Brand is located in Kansas City, Missouri, the most central major city in America. As a result, the logistics of shipping to any location nationally are about as simple as can be. Simpler shipping = less stress!
- Wide Selection of Private Label Products: True Brand offers a myriad of private label-ready products, including:
- Customizable Product Development: Do you have a specific product in mind? True Brand excels at formulating solutions that meet your product criteria.
- In-House Design and Labeling: Creating your brand’s identity is crucial. Authentic Brand offers in-house graphic design and label printing services to help launch your newest product in lock-step with your identity.
- Experience in the Industry: With over two decades of experience, True Brand brings a wealth of knowledge to the private label world.
How to Choose a Private Label Manufacturer?
Choosing the proper private label manufacturer ensures product quality, cost-effectiveness, and long-term business success. We recommend starting by identifying your specific product needs before researching potential manufacturers.
Communication is key. Work with a manufacturer that provides transparent updates and responsive customer service. Product manufacturing should be viewed as a long-term relationship. Find a company that sees you and your brand for what they are and where they are going.
Finally, an important aspect is your manufacturer’s minimum order quantities (MOQs). Smaller or startup companies may find it challenging to locate a manufacturer with MOQs that are low enough to match inventory capacity and budget needs. Know the MOQs before you dive too deep into product development.
Amazon is Growing the Private Label Space
Amazon’s private-label brands have grown substantially. With over 100 private label brands in various markets, they have opened the door for potential businesses to introduce their branded products into the marketplace and challenge the long-standing “big brands.”
Partnering with an experienced American manufacturer like True Brand can significantly enhance your private label endeavors on Amazon. From product formulation to design and distribution, True Brand can provide you with American-made private label products and a foundation for growing your business well into the future.
If you’re ready to start your private label journey, invest your time in research, plan, and dare to dream a little. And if you have any questions or want to discuss potential products, contact our team at True Brand—we’re here to help!